We want to inspire people to be interested in, and educate themselves about, their food consumption habits. Flatbökusamsteypan (The Pizza Collective) utilizes one of the most easily identified symbols of international cuisine—the pizza—as launching pad for discussion about consuming local food and products, and how that can benefit our society.

Flatbökusamsteypan is a collaboration between local artists, growers, and chefs to explore the options available in Iceland for making a 100% locally sourced pizza. We will begin with local ingredients and then move on to the more complicated aspects—the oven, the fuel, the kitchen utensils. For each aspect we will consult with the local experts to learn everything there is about the subject, be it growing tomatoes or sourcing clay for a pizza oven.